Technical SEO Services
The crawlability, indexation, speed, and structured data fixes that determine whether search engines can find, understand, and rank your pages at all.
The problem this solves
Most SEO problems aren't content problems. They're technical ones. Pages search engines can't crawl. Thin or duplicate content search engines don't know how to prioritize. Slow load times that hurt rankings and conversion at the same time. Missing or broken structured data that keeps eligible pages out of rich results. A site can have genuinely good content and still underperform in search because of issues that are invisible to anyone browsing the site normally. They only surface when you look at how search engines actually process it.
Technical SEO is the discipline of finding and fixing those issues. It isn't a one-time cleanup. Sites accumulate new technical debt with every redesign, every new page template, and every plugin, app, or tracking script installed. We treat it as ongoing maintenance with a monthly monitoring cadence, not a project with a fixed end date.
What's included
- Full crawl audit (broken links, redirect chains, orphaned pages, and crawl budget waste)
- Indexation review comparing what Google has indexed against what should be indexed
- Core Web Vitals and page speed diagnostics, prioritized by your highest-traffic templates
- XML sitemap and robots.txt audit and correction
- Structured data implementation and validation (Organization, Product, Article, FAQPage, BreadcrumbList, and other schema relevant to your site)
- Canonicalization and duplicate content resolution
- Site architecture and internal linking review
- Mobile usability and rendering checks
- Migration support for redesigns, replatforms, and domain changes
Our process
Technical audit
We crawl the site, pull Search Console and analytics data, and produce a prioritized list of issues ranked by estimated impact and effort.
Fix roadmap
We turn the audit into a sequenced roadmap, with the highest-impact, lowest-effort fixes scheduled first.
Implementation
We implement fixes directly where we have access, or hand off detailed tickets your development team can execute, and we QA every fix before marking it done.
Monitoring
We track crawl stats, indexation, and Core Web Vitals every month to catch new technical debt before it compounds.
What you can expect
Technical fixes typically start affecting crawl and indexation metrics within 2 to 4 weeks of going live. Google needs to recrawl the affected pages before anything changes on its end. Ranking and traffic movement tied specifically to technical fixes usually shows up over 6 to 12 weeks: faster for issues that were actively blocking indexation, slower for incremental improvements like page speed gains.
We don't guarantee specific ranking positions or timelines, and we're wary of any agency that does. Rankings depend on factors outside any agency's control, including how often your site gets recrawled, algorithm changes, and what competitors are doing at the same time. What we commit to is the work itself, done correctly and verified, and honest monthly reporting on what it's producing.
Who this fits
- Sites with more than roughly 50 pages
- Sites that have been through a redesign or replatform in the last two years
- Sites where organic traffic has plateaued or dropped without an obvious content explanation
- E-commerce and SaaS sites with complex URL structures or large catalogs
Who this doesn't fit
- Brand-new sites with fewer than 10 pages and no crawl history (on-page SEO and content strategy will do more for you first)
- Sites whose real problem is a lack of content targeting relevant search terms, not technical health
Related services
On-Page SEO
Title tags, headings, and content structure aligned to search intent.
SEO Audits
The full technical, on-page, and content audit as a standalone deliverable.
Content Strategy
Content mapped to real search demand once the technical foundation is solid.
AI Visibility
The same crawler accessibility work, extended to AI crawlers like GPTBot and PerplexityBot.
Technical SEO: frequently asked questions
How long does a technical SEO audit take?
A full audit typically takes 1 to 2 weeks for a standard business site, longer for large e-commerce catalogs or sites with more than a few thousand URLs. You get a prioritized list of findings, not just a raw data dump.
Will you need access to our codebase or CMS?
For implementation, yes: either direct access or a developer on your side we can hand tickets to. For the audit itself, we only need crawl access to the live site plus read access to Google Search Console and analytics.
Can you do technical SEO on a site you didn't build?
Yes, this is most of our technical SEO work. We audit and fix existing sites across WordPress, Shopify, Webflow, headless, and custom builds, adapting the implementation approach to each platform's constraints.
Do you handle site migrations and replatforms?
Yes. Migrations are one of the highest-risk moments for organic traffic: a mishandled redirect map or lost structured data can undo years of rankings. We map redirects, preserve internal linking equity, and monitor indexation closely for 60 to 90 days after launch.
Find out what's blocking your site
A free SEO audit starts with the same crawl and indexation review used in every technical SEO engagement.