CrawllexaSocial Media Marketing Services
Organic and paid social built around the platforms your buyers actually use, with content that supports the rest of the funnel rather than sitting apart from it.
The problem this solves
Most social media marketing gets run as its own island: a calendar of generic posts across every platform because a business feels like it's supposed to have a presence everywhere, measured by likes and followers instead of anything tied to revenue.
The two most common mistakes compound each other. Spreading effort across every platform instead of the one or two where buyers actually spend time, and writing every post from scratch instead of repurposing content that already exists from a blog, a guide, or a case study. Both waste effort that could go toward fewer, better posts on fewer, better platforms.
What's included
- A platform audit: which platforms your buyers actually use, not which ones are trending
- An organic content calendar built primarily from repurposed content marketing assets
- Paid social campaign strategy and management where it fits the funnel: retargeting, audience-building, or amplifying what's already converting
- Creative adapted to social-specific formats, short video, carousels, from your core content
- Community management and a real response strategy, not scheduling and walking away
- Reporting tied to engagement quality and funnel contribution, not follower count
Our process
Platform audit
We find out where your buyers actually spend time, and where they don't, so effort doesn't spread thin across platforms that don't matter for your business.
Content and channel plan
We build a plan combining repurposed content marketing assets with platform-specific formats, sequenced around what's already working elsewhere.
Production and posting
Organic content goes out on a consistent cadence, and paid campaigns launch with clear audience and budget parameters tied to funnel stage.
Engagement and reporting
Real community management, not just scheduling, plus monthly reporting tied to engagement quality and funnel contribution.
What you can expect
Organic engagement can move within a few weeks of a consistent posting cadence starting. Paid social produces click and engagement data within days, similar to PPC, but needs several weeks to optimize properly. Tying social specifically to revenue is harder to isolate than search or email, since attribution across social touchpoints is messier by nature of the channel.
We don't guarantee follower growth or viral reach. Those depend on platform algorithms no agency controls. If your primary goal is direct lead generation on a tight timeline, SEO or PPC usually gets there faster. Social tends to work best supporting the rest of the funnel, not replacing it.
Who this fits
- Businesses whose buyers are demonstrably active on one or two specific platforms
- Businesses already producing content that can be repurposed instead of written from scratch
- Businesses wanting paid social to extend the reach of what's already converting elsewhere
Who this doesn't fit
- Businesses wanting a presence on every platform with no clear reason for each one
- Businesses expecting social alone to replace SEO or paid search as a primary lead-generation engine
Related services
Content Marketing
The guides and long-form content most social posts should be repurposing from.
PPC
Paid search running alongside paid social, coordinated on the same budget logic.
Email Marketing
The other channel most social content gets repurposed into.
Content Strategy
The search-demand research that often informs what's worth turning into a post.
Social media marketing: frequently asked questions
Which platforms do you recommend?
It depends entirely on where your buyers actually are. We don't default to running every platform. We start with an audit and recommend the one or two that are actually worth the effort for your business.
Do you guarantee follower growth or viral content?
No, and any agency that guarantees virality isn't being honest with you. What gets amplified is largely up to platform algorithms nobody outside those companies controls. We commit to consistent, on-strategy content and honest reporting on what it produces.
Do you create new content for social, or reuse what already exists?
Primarily we repurpose from your content marketing output first, since that's more efficient and keeps messaging consistent. We supplement with platform-native content where a format genuinely needs something built for it.
Do you handle both organic posting and paid ads?
Yes, both, coordinated under one strategy rather than run by separate teams with no shared plan or budget logic.
How do you measure success beyond likes and followers?
Engagement quality, whether the right people are actually engaging, and contribution to the funnel: traffic to the site and assisted conversions, not vanity metrics that look good in a report and mean little for revenue.
Find out which platforms are actually worth your time
We'll start with a platform audit before recommending a single post.