CrawllexaPPC Services
Paid search and shopping campaigns built to work alongside organic, not cannibalize it. Budget, bid strategy, and creative aligned to what SEO is already earning.
The problem this solves
Most businesses run PPC and SEO as two separate line items with two separate teams and no coordination between them. That usually means paying for clicks on branded terms organic already owns for free, landing pages built twice by two different vendors, and monthly reports that state two different traffic numbers for the same month because the tracking was never unified.
The other common mistake is optimizing for the wrong metric: chasing impression share or raw click volume instead of tying spend to actual revenue, or running broad-match campaigns with no negative keyword discipline, which quietly burns budget on searches that were never going to convert.
What's included
- Campaign structure and account audit, or a build from scratch, across Google Ads and Shopping
- Keyword and audience research cross-referenced against what's already ranking organically
- Ad copy and creative aligned to actual search intent, not generic templates
- Landing page recommendations built for conversion, not just click-through
- Conversion tracking and attribution setup, so spend ties to real revenue, not just clicks
- Ongoing negative keyword and budget discipline to prune wasted spend
- Monthly reporting tied to the same revenue numbers as the rest of your program, not a separate dashboard with different math
Our process
Audit and coordination check
We review your existing account, or start fresh, and cross-reference against organic rankings so we don't recommend bidding on terms you already win for free.
Campaign structure and setup
We build or restructure campaigns around real commercial intent, with conversion tracking wired in before spend starts, not added after the fact.
Launch and optimization
We launch with a defined testing plan for ad copy, bids, and audiences, and cut what isn't converting early rather than waiting out a full quarter.
Ongoing management and reporting
Weekly account management, with monthly reporting tied to the same revenue metrics as the rest of your marketing program.
What you can expect
PPC is the fastest channel to produce data. You'll see clicks and conversions within days of launch. That's not the same as an efficiently optimized account: expect 2 to 4 weeks to reach a stable baseline as early data accumulates enough volume to act on, longer in competitive markets or with a limited budget.
We don't guarantee a specific return on ad spend or cost per acquisition. Those depend on your market, competition, and offer, none of which any agency controls. What we commit to is disciplined account management and honest reporting on what the spend is actually producing.
Who this fits
- Businesses with an existing organic presence where PPC can extend reach without duplicating effort
- Businesses that need faster results while organic SEO compounds over time
- E-commerce and lead-gen businesses with a clear, trackable conversion event
Who this doesn't fit
- Businesses with no landing pages ready to send traffic to (web design and development or on-page SEO comes first)
- Businesses wanting PPC run in isolation with no coordination with organic, since that's not how we work
Related services
Technical SEO
The organic foundation that determines which terms PPC actually needs to cover.
On-Page SEO
Landing pages worth sending paid traffic to in the first place.
Web Design and Development
Dedicated landing pages when an existing page isn't built to convert paid traffic.
Analytics and CRO
Conversion tracking and testing once paid traffic is flowing.
PPC: frequently asked questions
Do you require a minimum ad spend?
We scope a realistic budget on a call rather than quoting a fixed minimum, since what's competitive varies enormously by industry and market. We'll tell you honestly if your budget is too small to produce meaningful data.
How is this different from working with a PPC-only agency?
Coordination with your organic program. We won't recommend bidding heavily on branded terms you already rank first for organically, and reporting ties to the same revenue numbers as the rest of your marketing, not a separate PPC dashboard with its own math.
Do you write the ad copy, or just manage bids?
We write it, tied to actual search intent for each campaign, not a generic template swapped across every ad group.
What platforms do you run campaigns on?
Google Ads, Search and Shopping, primarily, since it ties closest to organic search intent and to the rest of what we do. We'll extend to other platforms when that's genuinely where your buyers are, decided case by case, not by default.
How quickly will we see results?
Click and conversion data starts within days of launch. A stable, efficiently optimized account takes 2 to 4 weeks minimum, longer in competitive markets, since early data needs volume before decisions are reliable.
See where PPC fits alongside your organic program
A free SEO audit shows what you already rank for, so paid spend goes where it actually adds reach.