CrawllexaAnalytics and CRO Services
Tracking, dashboards, and structured conversion testing, so decisions are based on what's actually happening on your site, not assumptions or a screenshot of a traffic graph.
The problem this solves
Most businesses have analytics installed but don't actually use it to make decisions. Tracking is often broken in ways nobody noticed: goals that stopped firing after a site update, duplicate pageviews inflating traffic, checkout on a subdomain that isn't cross-domain tracked, so a chunk of the funnel just disappears from the data.
Where tracking is accurate, "CRO" often means changing a button color and eyeballing the result after three days, with no real statistical rigor. That's not a test. It's a guess with extra steps, and it produces "wins" that are usually just noise. A test called early, on too little traffic, will report a lift about as often as it reports nothing, and there's no way to tell which result you actually got.
The two problems compound each other. Broken tracking means the baseline everyone is testing against is already wrong, so even a correctly run test is measuring change against a number that was never accurate to begin with.
What's included
- GA4 and Search Console setup and audit, fixing broken or missing conversion tracking
- A unified dashboard that ties SEO, PPC, and other channels to the same revenue numbers
- Conversion rate audits: where visitors are dropping off, and why
- A structured CRO testing program: hypothesis, test, statistical significance, documented result
- Funnel and behavior analysis to find the actual friction points, not assumed ones
- Monthly reporting that states what changed and what it did, not just a traffic screenshot
Our process
Tracking audit
We check what's actually being tracked against what should be, fixing broken goals, duplicate events, and missing cross-domain or e-commerce tracking.
Baseline and funnel analysis
We establish where you stand today: conversion rate by channel and page, and where the real drop-off points are.
Testing roadmap
We prioritize what to test based on traffic volume and potential impact, not what's easiest or most visually interesting to change.
Test, measure, and report
We run tests to statistical significance, document the result honestly, win, loss, or inconclusive, and fold what works into the site permanently.
What you can expect
Tracking fixes take effect immediately once implemented, though historical data from before the fix can't be recovered. CRO tests take longer, and depend entirely on traffic: a high-traffic page might reach a reliable read in a few weeks, a low-traffic one can take months, if it can reach significance at all.
We don't guarantee every test produces a lift. A properly run test that shows no difference is still a useful, honest result, not a failure to hide. What we commit to is running tests correctly and reporting the real outcome either way, and ruling out hypotheses that don't hold up is real progress, even when it doesn't come with a graph pointing up.
Who this fits
- Businesses with real traffic but unclear or broken tracking
- Businesses that want to know if site changes actually work, not assume they do
- Businesses running SEO and PPC already who want reporting unified across channels
Who this doesn't fit
- Sites with traffic too low to reach statistical significance in a reasonable time (content strategy or on-page SEO matter more first)
- Businesses that just need Google Analytics installed once, with no ongoing analysis
Related services
Technical SEO
Accurate tracking depends on a technically sound site to begin with.
On-Page SEO
Content and structure changes that often start as a CRO hypothesis.
Web Design and Development
When a test result calls for a bigger structural or template change.
PPC
Conversion tracking that paid campaign reporting depends on.
Analytics and CRO: frequently asked questions
We already have Google Analytics installed. What do you actually check?
Whether it's accurate. We check if goals and events are actually firing correctly, whether e-commerce tracking is capturing real revenue, and whether cross-domain tracking is set up if checkout lives on a different subdomain. Installed and accurate aren't the same thing.
How do you decide what to test?
By traffic volume and potential impact, not by what's easiest or most visually interesting to change. A page with low traffic and a small potential lift usually isn't worth testing before one with real volume and a clear friction point.
What if a test doesn't produce a win?
That's still a useful, honest result. We document it and move to the next hypothesis rather than re-running a losing test hoping for a different outcome, or quietly burying it and pretending it didn't happen.
Do you need a minimum amount of traffic to run CRO tests?
Yes, meaningfully. Pages with too little traffic can't reach statistical significance in a reasonable time. We'll tell you if that's the case for your site rather than running an underpowered test and calling the result a win.
Is this the same as the reporting included in your SEO services?
Related, but broader. SEO reporting covers organic-specific rankings and traffic. This service covers the full-funnel view across every channel, plus structured conversion testing on top of it.
Find out what your tracking is actually telling you
A free SEO audit includes a first look at whether your conversion tracking is set up correctly.