SEO services built on evidence, not guesswork
Search engine optimization (SEO) is our deepest expertise and where most client relationships start. We break it into seven disciplines, each with its own methodology, and sequence the work so technical fixes come before content, and content comes before scaling spend on anything else.
SEO services
Technical SEO
Crawlability, indexation, site speed, and structured data: the foundation everything else depends on.
On-Page SEO
Title tags, headings, internal linking, and content structure aligned to what each page should rank for.
Local SEO
Google Business Profile, local landing pages, and citation consistency for businesses tied to specific markets.
E-commerce SEO
Category and product page architecture, faceted navigation, and fixes built for catalog-scale sites.
SEO Audits
A full technical, on-page, and content audit with issues ranked by revenue impact, not just volume.
Content Strategy
Content mapped to what your buyers actually search for, validated against ranking difficulty and business value.
NewAI Visibility
Crawler access, content structure, and schema built to get cited in AI Overviews, ChatGPT, Perplexity, and AI Mode.
Technical first, then content, then scale
The order we work in is deliberate. Technical SEO issues (broken crawl paths, slow pages, missing or duplicate structured data, orphaned pages) cap how much good content and on-page work can achieve. Fix those first and every dollar spent on content or paid media afterward performs better. This is why our SEO audits (the deliverable in every engagement, including the free version) start with technical health before touching keywords or copy.
Once the technical foundation is solid, on-page and local SEO make sure existing pages are structured to rank for what they're actually about. Content strategy then fills the gaps: the searches your buyers are making that you don't have a good page for yet. E-commerce SEO sits alongside all three, since catalog sites have technical and content problems most service businesses never encounter, like faceted navigation and near-duplicate product pages.
SEO services: frequently asked questions
Which SEO service should we start with?
Almost always technical SEO first. If search engines can't crawl and index your site efficiently, on-page and content work has nothing to build on. A free SEO audit will tell you exactly where your site stands before you commit to a plan.
Do you specialize in a particular type of website?
Our core experience is SaaS, e-commerce, hospitality, food and beverage, and fashion: five industries with very different SEO problems, from product catalog architecture to local and destination search. We scope every engagement against the specifics of your site.
How do you measure SEO success?
Primarily organic traffic and organic revenue or leads, with rankings and visibility tracked as leading indicators rather than the end goal. You'll see this in a monthly report, not just a rankings dashboard.
Do you do SEO for sites built on any platform?
We work across the common platforms (WordPress, Shopify, Webflow, headless and custom builds) and adapt the technical approach to each one's constraints, since a fix that works on WordPress often needs a different implementation on Shopify.
See where your site stands
A free SEO audit covers technical health, on-page setup, and competitive visibility.